When running an online business, achieving success in marketing should be your prime goal. That’s possible when you continue to evolve your specific approaches. Among the several marketing moves, PPC and seo services are quite common for you to adopt. In this booming digital marketing arena, these two marketing approaches are quite optimal!
Therefore, measuring or tracking the success proficiency of these marketing measures is what holds the key to your brand’s success. Taking note of the SEO and PPC KPIs will enable you to make necessary improvements to your marketing game, leading you to acquire more traffic, sales, and investment returns.
So, let’s take this article forward to educate you on some crucial SEO and PPC KPIs, and how you can keep a tab on them.
What are KPIs?
Before moving ahead, for all the new entrepreneurs in the industry, get a glimpse at what KPIs actually are!
KPIs, in general, are performance indicators that measure the proficiency of a specific action against some primary objective. With the use of KPIs, you will be able to define your targets or milestones and ensure that your strategies are working effectively to achieve them. SEO and PPC KPIs are meant for you to measure the success rate of your organic and paid marketing strategies.
What are Some of the Noteworthy SEO and PPC KPIs?
Some of the dedicated SEO and PPC KPIs every digital marketer or online business owner must know are:
- Keyword Ranking: Tracking this metric will give you a clear idea of how much traffic a specific keyword drives to your website to meet the specified goals.
- Organic Conversion: The conversion rate metric will keep a tab on the total amount of conversions that you acquire within a specific period of time.
- Organic Traffic: Measuring organic traffic is about keeping a tab on the number of visitors who land on your website through search engines.
- Click-Through Rate (CTR): CTR is the ratio of potential consumers who click on the search engine link to that of the users who have viewed the link.
- Bounce Rate: It is the metric that indicates how many users exited your site within the first minute of landing on it.
- Loading Time: This is among the most important KPIs that give you a verdict on whether your web page loads within the ideal time of 2 to 5 seconds or not.
- Average CTR: Clicks are quite vital to track in a PPC marketing strategy. This metric will give you data on average CTR, which will let you know if your ad is enticing enough.
- Quality Score: This is the KPI indicator that will tell you the relevance of the specific PPC ad. A score ranging between 7 and 10 is considered ideal.
- Impression Share: This KPI simply tells you the number of people who saw your ad.
- Cost Per Click (CPC): CPC is an important KPI, calculated alongside CTR, to determine how much you will be spending every time a click goes through your PPC ad.
- Conversion Rate: Conversion rate is considered the most crucial KPI that tells you if your PPC ad is driving better sales and revenue generation or not.
How to Track these SEO and PPC KPIs Effectively for Your Brand Success?
Now that you have some of your major KPIs in hand, you just cannot expect to measure or track them in some vacuum, as the data acquired might be intertwining. For instance, the loading time of your website might be the key factor for your high bounce rate, or your quality score might be impacting your PPC ad position.
Therefore, it is better to have a plan of action while measuring your SEO or PPC KPIs. The ground rule is to never focus on just one metric but do it on a collective approach. Moreover, you must keep a tab on them regularly to seek improvements when necessary. You can always take the help of SEO or ppc service experts to help you adopt some ground rules in measuring KPIs.
There are a lot more KPIs than what has been mentioned in the list above, but you ought to choose just the ones that matter for your SEO or PPC objectives. Study your respective business market thoroughly to decide on what kind of strategies would work well to make your PPC or SEO campaigns successful. Based on what goals your campaigns are targeting, pick the right KPIs on demand.
Let professionals help you in this quest, to make things turn out to be more productive! But still, to give you a plan of action, here is the systematic flow of steps you must follow in order to decide on your SEO or PPC goals and KPIs:
1. Timeline-Based Goal Identification
Determine your SEO or PPC objectives based on a specific time window. SEO is a game for the long run, so keep a broad timeline for tracking its progress. On the other hand, PPC ads are paid and must be tracked over a short timeline to have a scope of optimization.
2. Define the KPIs
You can either take the help of experts offering PPC or seo services or do a thorough analysis of your objectives yourself to determine the metrics that are important for your overall brand success. Right KPIs will enable you to measure the performance of your SEO or PPC campaigns and let you know if the strategy is valid enough to be implemented.
3. Track The Metrics
Bring all your SEO or PPC KPIs under one roof and keep a holistic view of them all. Decide on the length of the track based on the respective campaigns.
4. Review & Reflect
Prepare a report on what’s working and what isn’t, and specify your performance score in aspects of SEO and PPC. If things aren’t working well to meet your success objectives, try tweaking them with some new strategies.
Read Also: Boosting Your Business
Your online business isn’t the only one! Several competitors are waiting to get that leading spot on the top of the SERPs and acquire a lot of customers through PPC ads. If you want your business website to be on the top, not just over the SERPs but literally, measuring KPIs and optimizing the SEO or PPC campaigns, is the key move.
With all the focus you have on running your business and handling the core operations, tracking KPIs and monitoring the marketing measures might be quite difficult. Therefore, you can hire PPC and SEO services to help you with not just tracking the KPIs but also optimizing and running effective campaigns.