Adobe Experience Manager Guides, a cloud-native CCMS, manages product documentation, knowledgebases, help, and support content from creation to delivery.
Technology has changed product discovery. Forrester found that 74% and even more B2B buyers prefer online product research. They read product documentation online and make informed choices. Thus, many organisations have prepared to provide a wealth of information online for their target audience.
This shift in customer behaviour requires organisations to reconsider publishing and managing technical and support content online. Personalise it and give your customers a seamless experience before and after purchase.
Marketing and technical content teams usually work separately, allowing technical content management on a different platform. IT teams must manage multiple CMS simultaneously.
AEM implementation, a market-leading Component Content Management system (CCMS), was XML-documented to save organisations time and money.
To improve ROI, let’s learn more about CCMS.
Modern Content Management: What Is CCMS?
You must manage and deliver well-structured content because customers prefer online content reviews. Component Content Management System can assist (CCMS).
AEM Guides, a cloud-native CCMS, helps organisations author, manage, and publish technical and other content. It manages technical content.
AEM Guides are best.
Structured content management,
We are bringing marketing and technical content together to provide a consistent experience pre-and post-sale.
Unique Adobe CCMS Features
Native Adobe Integration
Digital assets and advanced content analytics are easily accessible with Adobe Creative Cloud. Thus, you can retarget readers with contextually relevant marketing content based on the technical content consumed.
Web Content Creation
Easy-to-use web editor creates variant-free content. A useful ingestion framework migrates content from HTML, Word, InDesign, and more to DITA.
Direct AML/DITA to AEM Sites
Technical writers and subject matter experts can easily author DITA content from a web browser.
Auto-Conversion Framework
Word, HTML, customised XML, and InDesign content can be standardised.
Archive Content
Allows your content team to update old content and remove redundant or outdated ones using an ingestion engine.
Translation Workflows
Automating translation workflows and increasing updates reduces localisation costs and time. Identifying synced-out and untranslated content is faster and cheaper with detailed dashboards. Advanced content filtering can speed up the translation. It automates language translation for better communication and global audience reach.
Version Control
Advanced version management tracks changes. This feature lets you manage and review publication versions.
Manage Metadata
It uses structured content and metadata to give users more personalised and relevant content.
Structuring Content
AEM offers version management, advanced content reuse, search and metadata tag management, reference management, content health reports, and translation workflows.
Cross-Channel Content
AEM Guides speed up native publishing to Adobe Experience Manager Sites and PDFs. Using publishing engines and REST APIs delivers to IoT Apps, CRM platforms, chatbots, and more.
Remote Teamwork
AEM Guides’ web-based review workflow lets authors and reviewers collaborate in real-time, even remotely. Admin dashboards allow role assignment and progress tracking.
Links and Dependencies
This tracks content reuse. Rename, move, and translate content while using forward and backward references. You can even warn users who delete reused content.
Easy Automation
REST APIs automate post-processing, content ingestion, archiving, and publishing. You can publish content elsewhere.
Manageable Documents
You can publish large amounts of data using bulk move and import.
Health Reports
Use detailed content health reports. It lists broken links, references, and topic reviews. The content reuse report lets you monitor content reuse compliance.
AI Content Management
AI and machine learning can manage your digital content. It aids image and video editing, asset tagging, workflow management, and organisation. Create, share, and manage high-quality digital content this way. It auto-tags your document to automatically recognise and filter related metadata keywords, making content discovery easier for customers.
Adobe Experience Manager Guides in the Ecosystem?
AEM Guides, part of Adobe Experience Cloud, helps users create and deliver personalised, engaging, and interactive content experiences across mobile, web, social, and email. Adobe Experience Manager Guides fit the Adobe ecosystem perfectly.
AEM, a CMS, provides security, user, and content management for AEM Guides.
AEM Guides uses data from Adobe Target, Adobe Analytics, and Adobe Campaigns to create and deliver engaging and personalised content experiences based on demographics, preferences, and user behaviour.
Adobe Experience Manager Guides Uses
The following industries and organisations use Adobe Experience Manager Guides.
eCommerce Product Tutorials
AEM Guides can create customised product tutorials for customers, including product benefits and features. Quizzes, polls, and assessments can also engage customers and provide valuable data.
Regulatory Compliance Training
AEM Guides creates interactive employee compliance and regulatory training guides. These guides teach employees about regulations, company policies, and industry standards. Interactive quizzes and assessments may test employees’ knowledge of any topic. Thus, organisations can ensure that employees follow standards and regulations. Make it multilingual to support a diverse workforce.
Improve Customer Service
Adobe Experience Manager Guides can help customers troubleshoot and fix any product. UI-customizable guides can include sequential instructions with videos and screenshots. These guides would reduce customer service calls and improve the customer experience. Integrating these guides with CRM lets, you track customer interactions and improve support.
Organisational Issues and Adobe Experience Manager Guides
interactive guides
Companies may struggle to create user-friendly guides. They need help creating simple content for their audience.
AEM Guides saves the day with a simple authoring interface that lets non-techies create and publish interactive guides.
Maintaining Guides
Organisations cannot update maintenance guides. This requires outside assistance.
Adobe Experience Manager Guides allows multiple authors to collaborate, create, and edit this with version control and workflows in a central location.
Helps Systems Integrate
Companies rarely integrate guides with CRM.
AEM Guides help them integrate guides with Adobe Experience Clouds products and other systems to create consistent and seamless user experiences across channels.
Uncustomised
Organisations struggle to make guides interactive, which is ineffective.
AEM Guides lets organisations tailor their guides to user attributes like location, role, and device to make them more engaging and relevant.
Guide Performance Monitoring
Guide performance tracking is difficult for organisations.
AEM Guides help organisations make data-driven decisions by tracking and measuring guide performance and engagement.
Adobe Experience Manager Guides in Action
Adobe Experience Manager Guides, a popular and emerging tool, provides customers with personalised, interactive, easy-to-use tutorials and guides.
The following case studies demonstrate AEM Guides’ real-world impact:
Philips
Leading lighting and consumer lifestyle use AEM Guides and a healthcare brand to create engaging and personalised product tutorials for customers. Product engagement increased by 50%, and sales increased by 20%.
Cisco
Cisco uses AEM Guides to create interactive product guides for its computer networking products. This has increased self-service support by 15% and reduced support calls by 40%.
Adobe
Adobe uses AEM Guides to personalise onboarding and training for new hires, reducing training time by 20% and increasing employee satisfaction by 15%.
Vodafone
Vodafone uses AEM Guides to create consumer guides as technology changes. Thus, customer support calls dropped by 30%, and customer satisfaction rose by 20%.
More case studies will show how AEM Guides are affecting real-world businesses. AEM Guides reduces support calls, boosts customer engagement, and makes customers happy.
AEM Guides Integration with Adobe Experience Cloud and Third-Party Systems?
AEM Guides integrates seamlessly with other Adobe Experience Cloud products and 3rd-party systems using APIs and web services.
AEM Guides can also be integrated with Adobe Target, Campaign, and Analytics to optimise and personalise content and improve user experience.
AEM Guides can trigger actions and exchange data with CRM, ERP, and marketing automation platforms. Integrating Salesforce and Marketo, external systems, can boost system efficiency.
Emizentech: How Can AEM Guides Benefit You?
AEM Guides, a popular tool, helps create, manage, and deliver interactive, personalised customer experiences.
Emizentech assists global clients with structured content management. AEM experts assist:
- Setting business goals.
- Determine the audience to tailor content and format to their needs.
- Create user-friendly, personalised content.
- Include related keywords and tags to optimise the search.
- Track guide performance and usage to improve and make informed decisions.
- Based on user feedback and analytics, update your guides.
- Integrate systems to understand customer behaviour and improve customer experience.
- Emizentech aids in AEM Guides optimisation and customer engagement.
Conclusion
AEM Guides provides end-to-end solutions for creating, managing, and delivering immersive content experiences across customer touchpoints, giving your business a distinct advantage.
To create and manage personalised and engaging content for your web and mobile apps, integrate and implement AEM Guides with your systems.
AEM Guides improve user experience and increases mobile and web solution adoption. However, the right approach will help you maximise this platform. AEM Consulting companies can maximise AEM Guides’ potential and produce amazing results.
